Bubblegum Squashies are bursting with flavor and nostalgia. They’re perfect for sharing, snacking, or satisfying your sweet tooth on the go.

Free from artificial colors and suitable for vegetarians, these iconic sweets are proof that the best things come in Squashie form.

4.23 oz per bag

The Taylor Swift Effect: How Squashies Went Viral

It all started with a single Instagram Story. While on her sold-out “Midnights” world tour, Taylor Swift posted a backstage photo of her dressing room essentials. Nestled between a sparkly mug and a pile of friendship bracelets? A bright pink-and-yellow packet of Rhubarb and Custard Squashies.

The caption? Simply: “These are dangerous. Thank you, UK 💖”

What happened next could only be described as Squashie-mania. Within hours, #RhubarbAndCustardSquashies trended on X (formerly Twitter). Fans posted videos of themselves trying the sweets for the first time, with reactions ranging from mist