A soft, chewy twist on a British classic, Rhubarb and Custard Squashies combine the tang of rhubarb with the smooth sweetness of custard in every bite. Bursting with flavour and nostalgia, they’re perfect for sharing, snacking, or satisfying your sweet tooth on the go.

Free from artificial colors and suitable for vegetarians, these iconic sweets are proof that the best things come in Squashie form.

4.23 oz per bag

The Taylor Swift Effect: How Rhubarb and Custard Squashies Went Viral

It all started with a single Instagram Story. While on her sold-out “Midnights” world tour, Taylor Swift posted a backstage photo of her dressing room essentials. Nestled between a sparkly mug and a pile of friendship bracelets? A bright pink-and-yellow packet of Rhubarb and Custard Squashies.

The caption? Simply: “These are dangerous. Thank you, UK 💖”

What happened next could only be described as Squashie-mania. Within hours, #RhubarbAndCustardSquashies trended on X (formerly Twitter). Fans posted videos of themselves trying the sweets for the first time, with reactions ranging from mist